Advertising on a podcast melodrama like Restless Shores may be new to you. You may be wondering why you should.
Soap operas got their name because it was so lucrative for the advertisers, who at the beginning were marketing cleaning products to women. Today, most women are in the workplace and don’t have the time to carve out an hour every day to sit and watch television. But they are listening to podcasts.
According to The Podcast Consumer 2018, a report by Edison Research and Triton Digital:
- listeners have grown from 11% in 2006 to 44% in 2018. That means 44% of an estimated 124 million people listen to podcasts.
- 30% were age 12-24, 32% were age 25-54, and 13% were age 55 and older
- The mean listening time is 6 hours and 37 minutes per week
- Listeners average 7 podcasts per week
Limetown – a six-episode supernatural podcast drama that premiered in 2015 is still pulling listeners years after the final episode aired. Reviews totaled 3,850 on iTunes. An estimate using reviews to downloads gives a conservative ballpark of 192,500 listeners for Limetown.
The unique thing about a podcast ad is that it stays with the podcast episode it ran in. So your advertising dollar goes farther as new listeners download that episode – maybe even years later.
Take advantage of the current rates* and get started advertising with Restless Shores.
You know you want to.
10-second spot $36.00
30-second spot $50.00
If you’re restless to learn more about advertising opportunities with Restless Shores, contact us.
*Rates are subject to change.